LPs are where aesthetics meet functionality, showcasing expertise in creating impactful digital experiences.

This collection highlights the art of engaging users and driving results through innovative design.

NuFACE

Amazon Store Launch

The brand store page on Amazon was built from scratch using the Amazon page builder to inform new customers while appealing to existing client base. The page was built with mobile-first in mind despite the builder being geared and usable on desktop, designed to take the client through our company hierarchy of information without over-explaining a product and company that requires a substantial amount of education. Went live on 3/12/2020

NuBODY Challenge Campaign

The NuBODY Challenge campaign was intended to breathe new life into a standout product that never got the launch it deserved. Implementing new imagery, videos, and paid influencer content, this campaign was run digitally both on web and throughout social.

The page largely focuses on the campaign video, key benefits and features of the device, and before & after results from our highlighted influencers along with a prominent callout to the included tracking feature, a key part of the campaign.

Built using Shogun for Shopify, went live 4/3/2020, as of 4/24 had sold 137 units (+315% YOY).

Secondary page created for the Amazon brand store went live 6/10/2020 to support Amazon’s high retail sales.

#SKINUNFILTERED

#SKINUNFILTERED was created as a social-focused FIX Device campaign built on a skincare-first regimen highlighting natural beauty without photo filters utilizing a slew of influencers and their social content designed for instagram. The campaign shots were completed via FaceTime and all videos were set up for Insta-stories lending itself to the social feel, with the device itself being the most accessible, instant-results geared product, ideal for introducing people to the brand’s body of products in a bite-sized and impactful manner.

This campaign doesn’t lack for content, so the page focuses on the paid influencer content through the product steps, tutorials, testimonials, and before & after results, with minor merching (different experience desktop v. mobile) with direct add-to-cart capability keeping viewers on the site longer. UTMs added to individual influencer sections to track clicks/purchases/resonation of the influencers.

Built using Shogun for Shopify, went live on 7/17/2020

More to See

  • IONPLEX™ Launch

    Launch of reformulated conductive gel activators with focus on proprietary IONPlex™

  • Skincare

    Larger skincare rollout showcasing all new formulas as well as new product lines

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Case
Studies

All of the following projects are strictly educational case studies produced during my time with the UCI Continuing Education UI/UX Bootcamp, and were not commissioned by any of the existing companies. Most images used are free stock images or company screenshots; I do not own the rights to them.

Illustrations and revised/new logos by me

Click images to learn more

NatCat

  • The National Cat Protection Society, NatCat, was the subject for our project after being tasked with redesigning a non-profit site.

    Our goal was to improve the webpage to make it more usable and easier to navigate, and have clear CTAs for adopting, volunteering and donations. The homepage currently appears to be outdated and poorly maintained, creating an unease for people visiting the site to adopt or donate. By creating a clean, contemporary design, we believed we could address these issues and improve the organization’s site traffic

  • We believe that people in the market for new pets have an overwhelming number of options and that creating a usable website

    may solve this problem by allowing its users to easily search for adoptable cats as well as quickly find information on volunteering and donating. We will know we have succeeded when more adoptions and donations are completed and time spent on site increases.

  • After reviewing our users’ pain points, scenario, and journey map, as well as other feedback from our surveys and research, we delivered a solution. The current website is not serving users, but neither are many of the competitors. We opted to keep the solution simple, remaining true to the original feel of the established brand while giving users more confidence to adopt, volunteer, and donate.

National Parks Service

  • In this project, we were tasked with redesigning a government agency’s website.

    We believed that people of all ages who would benefit from the enjoyment, education and inspiration of local heritage and National Parks, and redesigned a responsive website to reflect this.

  • The navigation needed to be streamlined to give users a clearer experience; the menu specifically was the biggest pain point in terms of preventing users from navigating through the site to get where they were actually looking to go instead of falling down rabbit holes.

    We wanted users to experience a flow that made sense, while highlighting the volume of information available.

  • At the end of the day, national parks are for everybody from every walk of life, so the site needed to be accessible and clear to everyone, regardless of what device they’re on, cohesive and understandable, and serve a clear purpose.

Squirrl

  • To design an app to solve for a social cause, we developed an app focusing on finance—Millennials and Gen Zers never really learned how to budget, and with the rising costs of living, this is becoming a larger problem for the whole of society.

  • We believe that millennials are having difficulty preparing for their future, staying up to date with their finances, and keeping up with their spending/budgeting habits because there is no easy-to-use tool on the market that helps the user build a financial plan.

  • We arrived at our final design through a abundance of research—feasibiliy testing, A/B testing—which informed our wireframing, style guide dev, and hi-fi prototype.