Shadee

The Shadee branding project was entrusted to me following a track record of successful collaboration with a freelance client. The desired vibe targeted young professionals and remote workers—individuals serious about their business yet exuding a cool factor reminiscent of brands like Herschel and RLC. The needs extended to a type-forward logo, icons, color scheme, fonts, and a packaging for the product.

Shadee’s laptop umbrellas can be used anywhere you need to shade your device from the sun, and when you’re out in the sun, you’re likely to want to be seen for the tech savvy businessperson you are.