Happy Hound Excursions
This Pack-Walking Service is a husband-and-wife team with a deep passion for dogs, offering services that cater to a dog’s mental, physical, and social needs.
For this full brand identity project, I developed an illustration-rich logo suite featuring their own dog, Rigo, and infused the designs with desert-inspired elements that reflect the natural beauty of San Diego.
This project was an exciting opportunity to capture the heart of their business while emphasizing their love for dogs and the unique landscape they call home.
Brand Identity Package
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Brand Identity Package 〰️
Moodboard
Logo Iterations
Logo Suite
Brand Voice
Consumer Profiles
Typography
Assets
Brand Pattern
Usage Guide
Brand Book